I was involved with Zohara from the very beginning, contributing to the brand’s development starting with the naming concept and logo design. From there, I led the creation of a wide range of visual assets, including striking press advertisements, large-format exhibition designs, social media graphics, and various supporting materials.

Throughout the project, we maintained a high-end aesthetic that reflected the premium quality of the product. This was achieved through a carefully considered tone of voice, an elegant colour palette, sophisticated photography, and refined, minimal typography.