When two major European pet industry distributors joined forces to form Nexus Pet Brands, the goal was to introduce the new company with impact at Interzoo – the leading international pet industry exhibition held in Nuremberg, Germany.

I was responsible for bringing the brand to life from the very beginning. Starting with the Nexus Pet Brands logo, I developed a complete visual identity that reflected collaboration, innovation, and trust. This identity was rolled out across a range of launch materials — including a detailed brochure showcasing the company’s portfolio of brands and outlining the new partnership, as well as stationery and two exhibition stands.

The exhibition stands were designed with a focus on strong visual storytelling and brand cohesion, supported by 3D mock-ups and a looping animation that helped capture attention and communicate the brand’s message at the event.

Following a successful launch at Interzoo, I continued to support the Nexus Pet Brands team by creating digital and print assets, including email graphics, social media visuals, and promotional materials to help establish the new brand presence across multiple channels.