Motus was developed to stand out as a fresh, modern alternative to long-established animal clipper brands – a bold, vibrant choice for the professional pet groomer. I was involved from the very beginning, contributing to naming discussions and leading the creation of the Motus logo and brand identity.

Once the branding direction was defined, I collaborated closely with the manufacturers to design the clipper housing graphics, ensuring the visual style translated seamlessly to the product itself. From there, I developed premium packaging, including a magnetic-closing outer box and blister packs for accessories, designed to reflect the quality and innovation behind the brand.

Following the successful launch, I continued to support the Motus marketing team, creating a range of digital and print assets to strengthen the brand’s presence and engagement across multiple channels.