For the past ten years, one of my biggest and most rewarding projects has been the Christies Direct Catalogue — the go-to guide for professional dog grooming supplies. Back in 2014, I was given the exciting challenge of completely redesigning the catalogue from the ground up. I analysed every element and structure to create a sleek, easy-to-navigate sales tool that would position Christies Direct as Europe’s leading dog grooming supplies company. Since then, I’ve continued to evolve and refine the catalogue each year, keeping it fresh and aligned with market and design trends, while ensuring the brand remains instantly recognisable.